Consistency beats brilliance in social content, and consistency needs a menu. Rotate these ten formats and you will never run dry.
1. Behind the scenes
The workshop, the kitchen, the packing table — process fascinates people.
2. Customer spotlights
Real people using your product is proof and flattery in one post.
3. Before and after
The most shareable format in services, repair and design businesses.
4. Quick tips in your niche
Teach one small thing; saved posts become followers.
5. Team introductions
Faces build trust that logos cannot.
6. Polls and this-or-that
Low-effort engagement that teaches you customer preferences.
7. Myth-busting
Correct a common misconception in your industry — instant authority.
8. Milestones and gratitude
Order #1000, anniversaries, thank-yous: let customers celebrate with you.
9. FAQ answered on camera
One question, one minute, straight to the point.
10. User-generated content
Repost customer photos (with permission) and watch others start tagging you.
Batch a month of posts in one afternoon and schedule them. The algorithm rewards rhythm, and so does your sanity.
